Web-Site optimization is done in two ways.
- On-page optimization
- Off-page optimization
On Page Optimization: It includes all the factors which should be taken care while building website. Below listed are important points must be taken care during web design.
- Analyze keywords.
- Construct title using keywords in well manner.
- Properly use of keywords in Meta description.
- Use of keyword in domain name.
- Image optimization.
- Maintain keyword Density to 4% - 5%.
- Well mannered navigation from home page.
- Well optimized content.
Below listed are important points which should not be followed while designing website.
- Keyword stuffing.
- Invisible content.
- Hidden text/links.
- Doorway pages.
- Duplicate Content.
- Link farming.
Off Page Optimization: Basically it is related to promotion of site on internet. Various techniques are available for site promotion.
Below is the list of techniques of promotion:
- Directory submission.
- Search engine submission.
- Forum posting.
- Blog posting.
- Article submission.
- Press releases.
- Classified posting.
- Social bookmarking.
- Guest Posting
- Business listing
- Create Brand Page for Business on social networking site
- Blog Comments
Lot many different factors affect in on-page and off-page optimization to get high position in Google search engine result pages (SERP).
Some of them are very common to keep in mind while performing on-page optimization. It may give positive or negative effect if Google change their criteria. So it’s your duty to verify it before applying to your site.