Wednesday, 23 October 2013

On-page & Off-page Optimization Basic Tips

Web-Site optimization is done in two ways. 
  1. On-page optimization 
  2. Off-page optimization

On Page Optimization: It includes all the factors which should be taken care while building website. Below listed are important points must be taken care during web design.
  • Analyze keywords.
  • Construct title using keywords in well manner.
  • Properly use of keywords in Meta description.
  • Use of keyword in domain name.
  • Image optimization.
  • Maintain keyword Density to 4% - 5%.
  • Well mannered navigation from home page.
  • Well optimized content.

Below listed are important points which should not be followed while designing website.
  • Keyword stuffing.
  • Invisible content.
  • Hidden text/links.
  • Doorway pages.
  • Duplicate Content.
  • Link farming.
  • Clocking.

Off Page Optimization: Basically it is related to promotion of site on internet. Various techniques are available for site promotion.
Below is the list of techniques of promotion:
  • Directory submission.
  • Search engine submission.
  • Forum posting.
  • Blog posting.
  • Article submission.
  • Press releases.
  • Classified posting.
  • Social bookmarking.
  • Guest Posting
  • Business listing
  • Create Brand Page for Business on social networking site
  • Blog Comments

Lot many different factors affect in on-page and off-page optimization to get high position in Google search engine result pages (SERP).
Some of them are very common to keep in mind while performing on-page optimization. It may give positive or negative effect if Google change their criteria. So it’s your duty to verify it before applying to your site.

SEO Service

Sunday, 26 May 2013

SEO – A Proper Guide for SEO Biggnner’s

SEO(Search Engine Optimization)

SEO is technique to promote your website on all Search engine like Google, yahoo, MSN etc, and used for internet marketing like promote the product through the website on search engine.

Two Technique of SEO
  1.  Organic SEO
  2.  Inorganic

Organic: It is a natural way of getting top ranking in SERP (search engine result page) without paying any amount to search engines for the placement. This is more preferable and trustworthy method of securing high rank on SERP.
Inorganic: It includes usually paid services such as PPC – Pay Per Click, CPC – Cost Per Click, CPA – Cost Per Acquisition, banner ads, classifieds etc. This service is very expensive. But those who wants immediate results, they can go for inorganic service.

Benefits of Organic SEO

  • Usually normal user’s clicks more on organically optimized sites.
  • Results are long lasting on search engine result pages.
  • Organic results are more trustworthy than inorganic results.
  • Organic service is cheaper than inorganic services.

Ways to Get Organic/Natural Results:

  • Analyze keywords.
  • Content optimization.
  • Site promotion.
  • Meta content optimization.
  • Image optimization.
  • URL optimization.

Benefits of Inorganic Search Engine Optimization:

  • Results in sort period.
  • Site gains more visibility.
  • More traffic in sort time period.
  • Unlike organic SEO, inorganic SEO gets more effective result in very short time.

Inorganic SEO technique is quite risky; as its cost will be count as per clicks, webmaster must remain alert from competitors, and they might click on your site unnecessarily to force you pay more. There is a solution to block those users, but for that you must be aware that they clicked you unnecessarily.

Indian SEO Service